Fashion Guerrilla Marketing

Darcy, designer of Nashville's outerwear brand DARCY, created a guerrilla marketing tactic of a pop-up runway in Nashville, TN.

The flash mob runway in Nashville was just before COVID19 and right before the infamous Nashville bombing. Luckily, DARCY had the ability to execute the campaign before chaos hit Tennessee.

How do you gain attention to a new fashion brand?

1. Guerrilla marketing

2. Traditional advertising

3. Fashion shows that are consistent

4. Networking