How to Plan an Event

Planning and executing a runway is 10% networking, 20% marketing and 80% logistics.

Darcy, designer of DARCY waterproof celebrity outerwear, went to college for event planning and public relations. This skillset helped her plan her own runway in 2019.

Steps to creating your own runway (or any event):

1. Networking - know other designers and models

2. Venue - find an affordable one

3. Logistics - capacity, AV, food and bev

4. Marketing - don't spend more than you'll make (organic marketing works well for beginners)